Data Analyst (Marketing Data Analytic)

Technology Department | Permanent Position | fulltime

THE ROLE / ABOUT THE JOB

Our client is looking for a Data Analyst to join the team. You will be supporting a Marketing group focused on creating consumer-related, data insights. You will help the team create targeted marketing strategies, regarding the market, trends, competitors, potential and existing customers, and current campaign and present analytical findings to the customer. Research, modeling, data mining, SQL querying, and testing will be part of the role.

RESPONSIBILITIES

Track business trends to identify opportunities for clients.
Present findings of quantitative and qualitative research to stakeholders using data visualization techniques.
Experience performing in-depth data analysis.
Client-facing experience is required as you will be interacting with customers from time to time.
Collecting data on consumers, competitors and market place.
Collecting data on consumers and market place, interpret results of analyses, translate insights into actionable recommendations, present the insights and recommendations and work closely with business partners to integrate and operationalize the recommendations in the business strategies, plans and tactics.
Remain fully informed on market trends, other parties researches and implement best practices.
Implement tracking and analytics on web sites and html pieces as required.
Follow best practices around the version control of repositories that include tracking and analytics implementations.

REQUIRED SKILLS

Bachelor’s Degree, preferably (Engineering, Marketing, Statistics, Business Administration, Economics etc.) or related field.
2+ years of relevant work experience.
Google Tag Manager work experience required.
Reports generation experience required through tools like Adobe Analytics, Google Analytics.
Experience with data visualization software like Tableau (nice to have Cognos).
In-depth knowledge of statistical tools and techniques.
Experience creating presentations in Power Point and proficiency with Excel, using advanced Macros may be required.
Ability to interpret large amounts of data and to multi-task.
Adequate knowledge of data collection methods (polls, focus groups, surveys etc).
Strong analytical and critical thinking,  ability to structure and solve difficult problems with minimal supervision.
Must have excellent written and oral communication skills.
Strong communication and presentation skills.
Strong HTML and JS skills to be able to implement different tracking systems on web sites and html pieces.
Strong knowledge of SEO implementation.
Solid experience on control versioning, specially through GitHub.

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